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B2B Lead Generation in the next Recession

It’s now no secret that 2019 may turn volatile as businesses start to seriously plan for the next slow down around the world and particularly in Asia.

Here are a few headliners to think about as marketing budget cuts progresses and pressures mount to improve on productivity and efficiencies.

Spread your execution work

Common sense dictates not to put all your eggs into a single resource budget. If you have a go-to agency to do all your bits consider getting a smaller local agency that may work harder and perhaps nimbler in your marketing execution.

In-country local marketing agency may have multiple of sources and channels to help fuel your leads funnel. Intercall Marketing Services in Singapore offers a comprehensive range of marketing solutions to help generate qualified sales leads via multiple channels in email, database list marketing, event management, outbound call and digital marketing.

Expand Outbound Lead Generation Locally

In-country offices will have plenty of alternative to get hold of new leads that will fit well into your corporate funnel. Channel partners and resellers are a great resource to expand your brand message into key target markets and doing so with far less. Wrap around deliverable like email, content, telemarketing scripts for both outbound and inbound which should be laddered in as well.

Expand Internal Network

Now will be the best time to be cosy with your sales team. Communicate often with sales on your plans and objectives and better still if they are on board. Create a corroborative stance which will add plenty of goodwill giving marketing a feedback loop on progress in tactics and leads quality. Remember when management needs revenue fast low-hanging prospects will offer faster turnaround on conversion.

Start Early

Recessions and downturns are just part of business cycles although growth has been the dominant theme over the last decade. The best way to get ready for a recession is to prepare early, build in a resilient mindset into your marketing and operations. Expand your marketing dollars into different areas especially locally. A good plan in place locally will be quick to adjust to changes hence maximising efficiency and returns.

Asia Marketing Outsourcing and Lead generation Services

For over 10 years, Intercall has helped many IT companies in B2B Lead generation in Singapore and Asia. Our hands-on approach is key to your success as we engage timely contact and management of leads that will ensure proper leads handling right to your sales account managers. One of the big drivers to this chain of process is to have the right people committed to your success.

We are not only a dedicated bunch of marketers but have many years of experience in marketing IT products and services to CTO, CIO, IT manager and administrators from hardware, software and cloud services.

If you are looking for a partner in Singapore or Asia committed to your success then consider Intercall Marketing.

Please call +65 68740260 for further discussion for your next marketing campaign.

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