Marketing data for growth in Asia If you are looking for a hub in Asia to expand then Singapore offers one of the best connectivity and infrastructure for companies to expand in the region and beyond. According to the Economic Board of Singapore, 46%of Asia Regional HQs are based in Singapore across multiple industries. There […]
Generating Quality b2b sales leads in Asia One of the main challenges in most mid to large-sized companies operating in Asia is the disparate geography followed by its languages and cultures. Although English remains the main course for B2B communication however quality discussion is a hit-and-miss in many instances. Generating online leads through marketing campaigns […]
Growing sales through Lead Generation Services Acquiring new leads in Asia can be resource intensive taxing your sales and marketing staffs with lower productive tasks as in cold lead generation would be. Warming up cold leads can be time consuming but still a necessary activity that successful companies engage in. While drip feeding cold leads […]
Process of Qualifying A Lead What is a Lead? One of the best way to describe a lead is to have more than 1 of the following :– Budget– Authority– Need– TimeLine or Bant. Incorporating the above criteria into your lead generation processes for all your marketing campaigns will help save time and effort as […]
Social Media Marketing for Lead Generation crosses the proverbial line between marketing and sales where each department can benefit enormously if both sales and marketing teams are able to coordinate and help with lead intelligence through a social media marketing campaign in order to actively funnel business’s lead-gen efforts. B2B marketing must take into account […]
B2B Lead Generation for Better Sales Pipeline in Asia B2B cold lead generation activity is one of the most challenging activity in sales and/or marketing. Simply calling prospects in hopes of that high quality lead is usually the domain of a superstar that you would read about or see in the movies. Most will not […]
B2B marketing: Timely Lead Response So, you have just spent thousands of dollars in your marketing campaign targeting new audiences to gain awareness and hopefully leads eventually. You may have used a combo of display ads, email, SEM, social media and then some. Immediate objectives are to optimised clicks throughs and conversions through your inside […]
It’s now no secret that 2019 may turn volatile as businesses start to seriously plan for the next slow down around the world and particularly in Asia. Here are a few headliners to think about as marketing budget cuts progresses and pressures mount to improve on productivity and efficiencies. Spread your execution work Common sense dictates not […]
As business sentiments are turning southward due to slow down of major economies in ASEAN and Asia in particular marketing budgets may start to see cuts while growth in sales revenue expectation remains; basically ‘do more with less’ may soon prevail presenting tough working situation. There is, however, an alternative you might want to consider […]