Demand Generation

Lead Qualification

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Process of Qualifying A Lead What is a Lead? One of the best way to describe a lead is to have more than 1 of the following :– Budget– Authority– Need– TimeLine or Bant. Incorporating the above criteria into your lead generation processes for all your marketing campaigns will help save time and effort as […]

B2B Lead Generation

Social Media Marketing for Lead Generation

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Social Media Marketing for Lead Generation crosses the proverbial line between marketing and sales where each department can benefit enormously if  both sales and marketing teams are able to coordinate and help with lead intelligence through a social media marketing campaign in order to actively funnel business’s lead-gen efforts. B2B marketing must take into account […]

B2B Lead Generation

B2B Cold Prospecting in Asia

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B2B Cold Propspecting in Asia

B2B Lead Generation for Better Sales Pipeline in Asia B2B cold lead generation activity is one of the most challenging activity in sales and/or marketing. Simply calling prospects in hopes of that high quality lead is usually the domain of a superstar that you would read about or see in the movies. Most will not […]

B2B Marketing

B2B marketing: Timely Lead Response

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B2B marketing: Timely Lead Response So, you have just spent thousands of dollars in your marketing campaign targeting new audiences to gain awareness and hopefully leads eventually. You may have used a combo of display ads, email, SEM, social media and then some. Immediate objectives are to optimised clicks throughs and conversions  through your inside […]

B2B Lead Generation

B2B Lead Generation in the next Recession

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It’s now no secret that 2019 may turn volatile as businesses start to seriously plan for the next slow down around the world and particularly in Asia. Here are a few headliners to think about as marketing budget cuts progresses and pressures mount to improve on productivity and efficiencies. Spread your execution work Common sense dictates not […]

B2B Marketing

B2B Marketing for Lead Generation

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Business-to-business (B2B) marketing for lead generation is an important part of any business primed for growth in current and prospective customer base. One of the best ways is to expand reach into your market is through direct marketing. Direct marketing encompasses email, telemarketing, catalogues and more. Regardless of the form you choose, there are at […]

Database services

Turn leads black hole into gold

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Turn leads black hole into gold As a marketer in a B-to-B marketing environment you have run numerous events, direct mailers, seminars with leads that were deemed good and you pass them to sales. However, a few weeks down the road, that just seem to fall through and nobody knows what has happened to these […]