B2B Lead Generation

Social Media Marketing for Lead Generation

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Social Media Marketing for Lead Generation crosses the proverbial line between marketing and sales where each department can benefit enormously if  both sales and marketing teams are able to coordinate and help with lead intelligence through a social media marketing campaign in order to actively funnel business’s lead-gen efforts. B2B marketing must take into account […]

B2B Marketing

B2B marketing: Timely Lead Response

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B2B marketing: Timely Lead Response So, you have just spent thousands of dollars in your marketing campaign targeting new audiences to gain awareness and hopefully leads eventually. You may have used a combo of display ads, email, SEM, social media and then some. Immediate objectives are to optimised clicks throughs and conversions  through your inside […]

B2B Lead Generation

B2B Lead Generation in the next Recession

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It’s now no secret that 2019 may turn volatile as businesses start to seriously plan for the next slow down around the world and particularly in Asia. Here are a few headliners to think about as marketing budget cuts progresses and pressures mount to improve on productivity and efficiencies. Spread your execution work Common sense dictates not […]

B2B Marketing

B2B Marketing for Lead Generation

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Business-to-business (B2B) marketing for lead generation is an important part of any business primed for growth in current and prospective customer base. One of the best ways is to expand reach into your market is through direct marketing. Direct marketing encompasses email, telemarketing, catalogues and more. Regardless of the form you choose, there are at […]