Category: Social Media Marketing

B2B Lead Generation

Social Media Marketing for Lead Generation

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Social Media Marketing for Lead Generation crosses the proverbial line between marketing and sales where each department can benefit enormously if  both sales and marketing teams are able to coordinate and help with lead intelligence through a social media marketing campaign in order to actively funnel business’s lead-gen efforts. B2B marketing must take into account […]

B2B Marketing

B2B Marketing for Lead Generation

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Business-to-business (B2B) marketing for lead generation is an important part of any business primed for growth in current and prospective customer base. One of the best ways is to expand reach into your market is through direct marketing. Direct marketing encompasses email, telemarketing, catalogues and more. Regardless of the form you choose, there are at […]