For an early start in 2019 in B2B Lead Generation, it will be wise to think about how you may have to do more with less considering slowing economic growth in many regions and countries. It is good practice to focus on what strategies will be cost effective in generating the types of leads most effective […]
Business-to-business (B2B) marketing for lead generation is an important part of any business primed for growth in current and prospective customer base. One of the best ways is to expand reach into your market is through direct marketing. Direct marketing encompasses email, telemarketing, catalogues and more. Regardless of the form you choose, there are at […]
Turn leads black hole into gold As a marketer in a B-to-B marketing environment you have run numerous events, direct mailers, seminars with leads that were deemed good and you pass them to sales. However, a few weeks down the road, that just seem to fall through and nobody knows what has happened to these […]